SAFARI as a property owner and development company is positioned to benefit and empower previously disadvantaged and under-resourced communities in the following ways:
SAFARI actively promotes property development and investment in under-resourced areas and in previously disadvantaged communities of South Africa and beyond. This brings upliftment to these communities by enhancing basic infrastructure, and in turn, encourages general investment and business in these areas. Thereby SAFARI plays an important role in the economy and supports national growth and employment by investing in real estate for the benefit of communities.
SAFARI’s developments also create opportunities for smaller, black-owned entities in the construction industry to participate in the company’s projects. In this way, SAFARI contributes to skills-development within the construction industry as well as job creation in local communities. Once the construction phase of a project is completed, many permanent job opportunities arise and people are afforded the chance to enter into the competitive retail market, either through franchises or directly in their own right. This creates an environment attractive and accessible to black entrepreneurs.
SAFARI values its contribution to the ongoing creation of investment, business and employment opportunities by the establishment of prime retail nodes in Africa. SAFARI sees a partnership opportunity for local municipalities to maximise its returns (both economical and social) by involving Council and community members in the planning stages. The success or failure of addressing South Africa’s infrastructure and unemployment increasingly lies in the ability of government and business being able to work effectively together in partnership. SAFARI believes no economy can grow by excluding any group of its people.
SAFARI values equal opportunity and diversity in the industry, and to build the potential of the communities where we operate. By creating quality assets for our communities; and bringing business and services to our local people, we see communities being transformed. Only by starting at ground level can South Africa achieve economic empowerment within the context of a broader national empowerment strategy.