OUR CORPORATE STRATEGY
Growing the portfolio
While continuing to rely on our development pipeline the board of Safari, through its investment committee, will carefully source and assess new acquisitions to reach our growth targets of becoming a mid-cap REIT. In line with this strategic goal the board reaffirmed its intention to remain focused on commercial property investment in underdeveloped markets but, in addition, to explore investment opportunities in Central and Eastern Europe in order to diversify and spread investment risk.
With existing projects such as the third retail centre in Atteridgeville, Pretoria, opening in November 2018 and the potential future development of an upmarket corporate office park in Lynnwood, Pretoria, the company is confident that it will maintain a positive and healthy growth rate in the foreseeable future.
Optimising our income
A key part of Safari's business model is utilising its property portfolio to secure and fund its growth, and therefore Safari will always strive to actively pursue ways to maintain or enhance the quality of its existing assets. In addition, Safari has a primary focus to excel and optimise its operational management. We will continue to enhance the quality of the portfolio through redevelopment and upgrades to existing assets and through rolling out value-added services (day hospitals, offices, filling stations, etc.). Management of the company's cash flow is key for us in order to maintain sustainable and acceptable distribution growth.
Strengthening the Safari brand
The board has acknowledged the importance of enhancing Safari's brand through a renewed and focused approach to stakeholder relations. This will incorporate a stronger focus on investor relations, building on our existing corporate and social investment foundation and refining marketing campaigns for the Safari brand to reach a wide ranging network of businesses, professionals and potential future investors.